Helen Faith appointed Director of Student Financial Aid


Helen Faith has been appointed the new director of the UW-Madison Student Financial Aid Office.

Faith has twenty years of experience in financial aid in public and private institutions, and 2 and 4 years. Her in-depth knowledge of policies and regulations has made her a key resource for colleagues and policy advocates. She was a key negotiator in the federal process of developing negotiated rules for the United States Department of Education, in addition to serving on the national board of directors of the National Association of Student Financial Aid Administrators (NASFAA) and as President of the Western Association of Administrators of Student Financial Aid.

Helen Faith

Tina Nielsen, Associate Director of the Great Lakes Bioenergy Research Center and Chair of the Search Committee, said, “Ms. Faith impressed the Search Committee throughout the research process. Its commitment to student-centered, equitable and inclusive financial aid will serve the University of Wisconsin-Madison well.

Building on the successes of programs such as Bucky’s Tuition Promise, Faith will focus on continuing to increase the number of federal Pell Grant recipients at UW-Madison and will work closely with Professor Nick Hillman and the Student Success Through Applied Research (SSTAR) Lab.

“I am more than excited that Helen, a major national figure in our profession and champion of equity, access, diversity and inclusion, has chosen UW-Madison to be her home.” said Derek Kindle, vice president of enrollment management.

Faith is a Certified Financial Aid Administrator and has a Masters Degree in Educational Policy, Foundation and Administration from Portland State University. She received her BA with Honors in Literature from the University of California-Santa Cruz.

“I couldn’t be more thrilled to be invited to become the fifth Director of Student Financial Aid at the distinguished University of Wisconsin-Madison, and I share the university’s commitment to equity, l ‘inclusion and transformative social change,’ says Faith.

Faith will be successful and report to Derek Kindle, who made the transition earlier this year to become the Vice-President, Enrollment Management.

The Office of Student Financial Aid consists of 50 full-time members and 50 student team members who help students and their families navigate everything related to financial aid: from help to the process application and linking them to funding and community resources to determine eligibility and assist with budgeting and money management. Overall, the team manages federal, state, institutional and private sources of financial assistance totaling more than $ 480 million per year.